Porsche / Website + configuration
From discovering
the Taycan to
making it yours.
I designed the Taycan launch website and, with the team, helped create its configuration journey—from discovering the car to choosing the details.
Read the case studyArtwork + diagrams / illustrative reconstructions
DISCOVER THE CAR
Make it desirable.
Keep it believable.
Porsche supplied the marketing imagery. I designed the launch website around it, giving the Taycan a distinctive introduction while keeping the look, usability and navigation consistent with the wider Porsche experience.
MAKE IT PERSONAL
Many choices.
A considered sequence.
With the team, I helped create the exterior, interior, options and upgrade journey. My focus was keeping the choices understandable as the specification became more personal.
I paired a clean white reference with an environmental view so the same finish could be judged in different light.
Keep the choice.
Change the view.
White reference · Environmental view
BEYOND THE SCREEN
Carry the choices
into the conversation.
Porsche Code let customers save and share their configuration for a conversation with a Porsche professional. I treated that handoff as part of the design: the chosen specification should carry into the next discussion.
A new conversation.
Not a fresh start.
Saved configuration
Choose → Save → Discuss
CONTINUE EXPLORING
Virtual AidJob evidence. A checked Xero draft.